Last week I wrote that it was time to put away your tighty-whities, seeing that it is after Labor Day after all.
The next day I got an email from a friend -- knowing that I'm a fan of aussieBum -- asking if I had heard about the new Jockey® Recut Y-Front® briefs marketed in Australia. Of course, I hadn't, so I went looking for more information.
Here's what I found:
(Watch the video. It's less than a minute long.)
I think this is clearly the most cleaver advertising I've ever seen from Jockey. Normally I think their advertising is as dull as their tighty-whities.
Tell me, didn't this make you smile? Grin? Or even laugh out loud?
What about those meatballs sizzling on the grill?
* * *
My search for info about Jockey® Recut Y-Front® briefs also led me another very interesting -- yet puzzling -- bit of marketing from Jockey. But I'll have to write about it another time.